Inspired by ancestral wisdom and Ayurvedic principles, Nutrinorm was founded on the belief that "Nature holds the key to true beauty." We envisioned a cosmetics brand that would move away from harsh chemicals like sulfates, which can strip skin and hair of their natural vitality. Our goal was to merge modern skincare science with the power of nature, resulting in sulfate-free, eco-friendly products enriched with natural ingredients such as aloe vera, coconut oil, and turmeric.

Turmeric, a fundamental element of Ayurvedic medicine, is renowned for its extensive therapeutic benefits, especially in skincare. The bioactive compound curcumin, present in turmeric, has been scientifically validated for its potent anti-inflammatory and antioxidant properties. These properties help reduce erythema and edema, promoting clearer skin. Additionally, curcumin’s antimicrobial action is essential for targeting Propionibacterium acnes, the bacterium responsible for acne.

At Nutrinorm, in partnership with our group company Ingex Botanicals , we are committed to upholding the highest standards of quality control. We ensure that every active ingredient, including turmeric, meets rigorous criteria for purity and efficacy. Our quality commitment starts with carefully managed cultivation and harvesting practices that preserve the herb's natural integrity. We employ advanced analytical techniques such as HPTLC, HPLC, and GC-MS to accurately measure phytochemicals and marker compounds, verifying the identity, strength, and purity of each batch. Our thorough approach includes extensive testing for contaminants such as heavy metals, pesticides, and microbial agents to ensure the safety and effectiveness of our products. By integrating traditional knowledge with modern scientific methods, Nutrinorm provides a turmeric-infused face wash that not only combats acne but also supports overall skin health with consistently high-quality ingredients.

Nutrinorm is more than just a brand; it represents a mission for community empowerment. With a commitment to employing 80% women, we established a manufacturing unit that offers local women skills, training, and opportunities in a supportive environment.

Every aspect of Nutrinorm reflects these values, from eco-friendly packaging to high-quality formulations. Backed by 30 years of expertise in herbal active ingredient manufacturing, Nutrinorm excels not only in producing finished products but also in developing core herbal actives. With numerous clinical trials, patents, and a global export presence in over 30 countries, Nutrinorm has earned recognition for its gentle, effective formulas and dedication to sustainability and inclusivity.

As Nutrinorm has grown, we have expanded our product line and continued to innovate, establishing ourselves as a leader in the beauty industry—driven by passion, purpose, and the belief that true beauty lies in nature and community.